Texas Alcoholic Beverage Code

§ 108.01 — DECEPTIVE, DISPARAGING, OR OTHERWISE UNLAWFUL ADVERTISING

AL § 108.01Title 4. REGULATORY AND PENAL PROVISIONS · Ch. 108. ADVERTISING · Art. A. GENERAL PROVISIONS RELATING TO ADVERTISING

Statute text

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(a)A brewer or distributor directly or indirectly, or through a subsidiary, affiliate, agent, employee, officer, director, or firm member, may not publish, disseminate, or cause to be published or disseminated by any medium enumerated in Subsection (b) an advertisement of a brewery product that:

(1)causes or is reasonably calculated to cause deception of the consumer with respect to the product advertised;

(2)directly or by ambiguity, omission, or inference tends to create a misleading impression;

(3)is untrue in any particular;

(4)disparages a competitor's product; or

(5)is obscene or indecent.

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Legislative history

Acts 2013, 83rd Leg., R.S., Ch. 1190 (S.B. 1090), Sec. 19, eff. September 1, 2013. Acts 2019, 86th Leg., R.S., Ch. 1359 (H.B. 1545), Sec. 336, eff. September 1, 2021.