California Business and Professions Code

§ 26152

BPC § 26152 Effective Jan 1, 2026Div. 10 · Ch. 15

Statute text

A person engaged in commercial cannabis activity, whether licensed or unlicensed, shall not do any of the following:

(a)Advertise or market in a manner that is false or untrue in any material particular, or that, irrespective of falsity, directly, or by ambiguity, omission, or inference, or by the addition of irrelevant, scientific, or technical matter, tends to create a misleading impression.

(b)Publish or disseminate advertising or marketing containing any statement concerning a brand or product that is inconsistent with any statement on the labeling thereof.

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Legislative history

Amended by Stats. 2025, Ch. 248, Sec. 21. (AB 8) Effective January 1, 2026. Note: This section was added on Nov. 8, 2016, by initiative Prop. 64.