California Business and Professions Code

§ 17537

BPC § 17537 Effective Sep 15, 1986Div. 7 · Part 3 · Ch. 1 · Art. 2

Statute text

(a)It is unlawful for any person to use the term “prize” or “gift” or other similar term in any manner that would be untrue or misleading, including, but not limited to, the manner made unlawful in subdivision (b) or (c).

(b)It is unlawful to notify any person by any means, as a part of an advertising plan or program, that he or she has won a prize and that as a condition of receiving such prize he or she must pay any money or purchase or rent any goods or services.

(c)It is unlawful to notify any person by any means that he or she will receive a gift and that as a condition of receiving the gift he or she must pay any money, or purchase or lease (including rent) any goods or services, if any one or more of the following conditions exist:

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Legislative history

Amended by Stats. 1986, Ch. 812, Sec. 1. Effective September 15, 1986.