California Business and Professions Code

§ 17030

Name: California Superior Court Tentative Rulings
Creator: DecisionDepot
License: https://creativecommons.org/licenses/by-nc/4.0/

BPC § 17030Div. 7 · Part 2 · Ch. 4 · Art. 2

“Loss leader” means any article or product sold at less than cost:

(a)Where the purpose is to induce, promote or encourage the purchase of other merchandise; or

(b)Where the effect is a tendency or capacity to mislead or deceive purchasers or prospective purchasers; or

…

Legislative history

Added by Stats. 1941, Ch. 526.